Global Rank
Worldwide
amazon.comJune 2023 Traffic Stats
Stay Ahead of the Competition with Up to Date Monthly Traffic Stats!
Show Me How To Access More Dataamazon.com Web Traffic Statistics
Get a snapshot of Amazon’s online performance by viewing its most critical traffic metrics
Access all this with a FREE Semrush account →
amazon.com Traffic and Visitor Engagement
Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In June amazon.com received 2.52B visits with the average session duration 12:58. Compared to May traffic to amazon.com has decreased by -7.4%.
Total Visits last 3 months
Jun2.52B
May2.72B
Apr2.73B
amazon.com Website Traffic by Country
See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Amazon.com's core audience is located in United States followed by India, and Brazil.
| Country | All devices | Desktop | Mobile | |
|---|---|---|---|---|
| 66.54% | 1.68B | 48.9% | 51.1% | |
| 3.93% | 99.2M | 21.84% | 78.16% | |
| 1.81% | 45.7M | 37.3% | 62.7% | |
| 1.75% | 44.1M | 36.08% | 63.92% | |
| 1.7% | 43M | 48.73% | 51.27% |
amazon.com Traffic Share by Device
Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On amazon.com, desktops drive 46.6% of visits, while 53.4% of visitors come from mobile devices.
Desktop46.6%Mobile53.4%
Desktop
46.6%
Mobile
53.4%
amazon.com Website Traffic Journey
Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience
Purchase a PRO plan + Semrush .Trends to unlock your competitor's marketing strategies →amazon.com Competitors and Alternatives
Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Amazon.com's audience also visits walmart.com, followed by ebay.com, and youtube.com.
See more competitors
amazon.com Organic and Paid Website Traffic
Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Amazon.com’s traffic has dropped by -1.9% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -27.4% down to current paid search traffic.
PRO TIP: Create your free account today and get access to 10 years of historical data →amazon.com Top Organic Keywords
Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to amazon.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
| Keyword | Intent | Pos. | Volume | CPC(USD) | Traffic % |
|---|---|---|---|---|---|
| amazon | N | 1 | 151,000,000 | 0.03 | 18.72 |
| amazon prime | N T | 1 | 20,400,000 | 0.08 | 2.52 |
| amazon.com | N | 1 | 3,350,000 | 0.3 | 0.41 |
| amazon prime video | N | 1 | 3,350,000 | 0.97 | 0.41 |
| amazon customer service | N | 1 | 1,500,000 | 0.66 | 0.18 |
Looking for more than a sneak peek at your competitor’s traffic data?
Try the full suite of Semrush tools with a free account and dig deeper into the data
Give Me Free Access To More DataNo credit card required or strings attached
amazon.com Backlink Analytics
Analyze and track amazon.com’s backlink profile with the fastest backlink database available
Discover the most valuable backlink portfolio in your niche
Spot toxic links and remove them before they cause harm to your website
Find your strongest competitors for backlinks
Backlink Stats
Dive into your competitor’s SEO Authority Score and backlink profile. Fast check Authority Score your domain and Google Penalty risk.
It is FREE with Backlink Analytics!Backlinks and Referring Domains
Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In June the number of backlinks to amazon.com has dropped by -7.6% and equals 11.54B. The amount of referring domains has increased by 4.3% and equals 3.7M.
Last updated: July 11, 2023
Leave your competition in the dust with Semrush today
Try the full suite of Semrush tools with a free account and dig deeper into the data
Give Me Free Access To More Data