Semrush's Content Marketing Platform is designed to help content marketers manage their tasks and create content that resonates with their audience. This toolkit makes it easy to create and improve your existing content plan, find content gaps, or research and write content. These efforts can save you both time and money. You can read more about how to use this platform from our dedicated blog post.
Please note: all tools in our Content Marketing Platform are only available in full with a Guru or Business level subscription. Content Marketplace is open to both free and paid Semrush users. Take a free trial of Guru today.
Here's what you can do with these tools:
- Find popular content ideas, topics, headlines, and questions pertinent to your audience — Topic Research
- Map out your content plans and share deadlines and info with your teammates in an interactive calendar — Marketing Calendar
- Create SEO-friendly content briefs that will lead to content loved by both people and search engines — SEO Content Template
- Create SEO-friendly content, make it easy to read, ensure it's original and has the appropriate tone of voice — all within your Google Doc, MS Word, WordPress account or Semrush interface — SEO Writing Assistant.
- To use the SEO Writing Assistant and grade your piece of text without leaving Semrush, find the Quick Checker tab within SEO Writing Assistant or SEO Content Template.
Note: complete access to this platform is available with a Guru or Business subscription.
Topic Research
- Free - 2 queries in total
- Pro - 2 queries in total
- Guru - unlimited access
- Business - unlimited access
Marketing Calendar
- Free - no access
- Pro - no access
- Guru - 1 calendar, “Edit” sharing option
- Business - unlimited access
SEO Ideas Units
Note: These units are shared between SEO Content Template, SEO Writing Assistant, and On Page SEO Checker. 1 unit = 1 keyword you can add to a content template, document with SWA, or On Page SEO Checker campaign.
- Free - 10 units
- Pro - 500 units
- Guru - 800 units
- Business - 2000 units
SEO Content Templates (uses SEO Ideas Units)
- Free - 1 template, 10 keywords per template max
- Pro - 1 template, 30 keywords per template max
- Guru - unlimited templates, 30 keywords per template max
- Business - unlimited templates, 30 keywords per template max
SEO Writing Assistant (uses SEO Ideas Units)
- Free - 1 template, 10 keywords per template max
- Pro - 1 template, 30 keywords per template max, 100 Smart Writer Words
- Guru - same as in SEO Content Template, 5 Plagiarism checks, Tone of voice check, 1000 Smart Writer Words
- Business - same as in SEO Content Template, 10 Plagiarism checks, Tone of voice check, 2000 Smart Writer Words
Separate from the Content Marketing Platform, Semrush also offers a Content Marketplace — where Semrush users can connect with verified content creators and order blog posts, product descriptions and more.